Situated along Mpumalanga's Panorama Route, the Graskop Hotel is a boutique art hotel furnished and decorated with local artisan furniture and artworks.
Print
Slide Deck
Icons
The Problem
Creating various digital and print marketing showcasing the hotel’s unique promise of immersing guests in the curated collection of local contemporary art. Finding a visual language that unifies diverse styles and visuals present in the hotel’s collection and rooms.
My Solution
Minimalist branding inspired by gallery placards and their function of describing and identifying without distracting. Colour is only found in photographs of artworks and hotel spaces letting the décor speak for itself. Simple line work and typography allow editorial layouts and imagery to set the scene.
