Hilton Barnett & Associates are a management consultant group focussing on social processes. Their clientele ranges from multinationals in industries such as mining, to startups and schools. Their unique approach involves tailor made courses with ongoing personal input and assistance throughout the various business areas.
Visual Identity
Social Media
Slide Deck
Virtual Backgrounds
The Problem
Their brand identity was to be updated and brought into the modern era without straying too far from their roots. It was important to emphasise the personal approach to consulting and the focus on social process.
My Solution
The logo mark was simplified, maintaining the original essence of order from chaos through organic line work and shapes, now balanced with a contemporary font pairing. Vibrance and warmth enhances readability of the palette for modern digital formats while pure white and black are notably absent creating a softer personal feel. Importance was given to legibility and hierarchy contrasted with organic elements that break up rigidity, furthering the balance of order and chaos.
