A clothing and lifestyle brand Inspired by South Africa's Lowveld region and the slower paced lifestyle that's become associated with it. The brand promotes community, supporting local & good times.
Social Media
Print
Apparel
The Problem
The brand lacked appeal with younger audiences as apparel designs had grown stale and somewhat repetitive. The business was also missing a solid presence online matching the vibrance of the brand.
My Solution
Modern print layouts utilising the whole garment along with remixing tired visuals and elements broadened the product range and styles. This aligned more with the variety of lifestyles of the Simply Slowveld tribe.
New life was breathed into the social media pages by straying from templates to more bespoke designs. A portion of posts were dedicated to community features of the brand in the wild as well as a push towards the online store through promotions and specials.
